Page 31 - Beverage Master December January 2020
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Craft Beverage
To ease this process, make sure that all of your experiences is infectious, and it will help you, in
social profiles are up to date and easy to read, turn, deliver unforgettable experiences to your own
as well as portray your business with the correct customers.
ambiance. It’s not uncommon for new customers
to be hesitant about visiting the unknown. Your A thoughtful and in-the-know distributor should
social presence needs to provide a compelling rea- always have the pulse of what consumers want
son for them to engage with you. However, never as a means to help you innovate and continually
sell your business through a clouded social media reinvent yourself in order to remain relevant in a
lens. Customers expecting one experience based on highly competitive landscape. When they can adapt
how your business is represented on social media, and respond with speed and agility, they help you
only to walk in to something entirely different, will to keep pace, stay relevant and often outpace your
likely result in negatively affecting your business as competition. Ultimately, their business should be
a whole. dedicated to helping you succeed with yours, uti-
lizing non-traditional methods to better serve your
Your social media promotional efforts should also needs through more interesting and engaging uses
be backed up with an engaging customer-facing of product management, technology and educa-
website in order to complete the experience. This tion. While it’s true that people do business with
will further provide your customers with an even people they like, they also look to do business with
better idea as to what they can expect when choos- the people that are committed and able to execute.
ing your business over the competition. Think of Finding a distributor that can serve you better and
a great website as a first handshake, before they become a comprehensive, go-to resource for all of
commit to visiting your business for the first time. your business needs is the end game.
Your website must be mobile friendly so that it can
easily be viewed from your phone without distort- Technology is advancing faster than ever before
ing the message or making the experience inferior and it’s here to stay. As a business owner, your dig-
in any way. ital media strategy should be flexible to more easily
respond to what does and doesn’t work. Discover
Technology That’s Here to Stay how your customers found out about you to gauge
where they’re spending time online in order to
This growing trend in technology is a strong maximize those platforms. Cross-link all of your
reflection as to how business owners are looking online profiles and link your website to your mobile
to maintain their operations with their distributor app and social media pages. In doing so, you’ll be
– online, expedited, quick-to-answer and respond able to strategically cover more ground while build-
and capable of addressing all of your needs through ing a base of followers on their preferred platform.
a variety of technological channels and initiatives. The end result will likely translate to an increase in
It would be unfair and, quite frankly, unaccept- new traffic, while also building upon an established
able, for a distributor to suggest that you engage foundation of regulars.
with your customers through the advancements of
technology if they themselves are not capable of
providing the same level of service to meet your
day-to-day business needs. Technology will contin-
ue to impact and affect buyer behavior. This can be
seen both from the customers that frequent your
establishment, as well as the way that you engage
(or want to engage) with them.
Consumer preferences are changing faster than
ever, dictating how your business must respond.
The distributor that you have chosen to partner
with should be in the business of delivering value. Robert Frost
When they deliver on value, it demonstrates an Principal, Boelter Blue
understanding of what is truly important. A distrib- Phone: 1-262-523-6210
utor capable of delivering value and unforgettable Email: rfrost@boelter.com
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