Page 29 - Beverage Master December January 2020

Craft Beverage

and success.

All of this speaks to the advancement of technolo-
gy within this space. As such, it should come as no
surprise that the role of technology continues to be
on the rise, both in terms of what is in the hands
of you and your loyal customers – on their phones
and through a more personalized interface with
your business – as well as the technology your busi-
ness may currently be utilizing.

The increased involvement of technology is very
much a generational change and one that craft
brewery and bar owners are recognizing as a
means to become better and more productive at
what they do. The old saying, “work smarter, not
harder” rings true across the board.

Align Yourself with Mobile Technology
and Mobile Marketing

By 2020, 77% of the US population will be using
mobile technology daily. It’s the go-to technology
for personalized communications. Adding to this
impressive statistic is the notion that thirty-five
percent of smartphone users are already claiming
to use their phones more than 50 times a day—this
is where craft brewery and bar owners and opera-
tors can make the biggest impact. Personal means
connecting with customer routines, moods and of
course, discerning taste buds. Data makes it possi-
ble—mobile makes it deliverable.

Most consumers expect information to be avail-
able at their fingertips. The vast majority of con-
sumers are searching for information about a par-
ticular business on their smartphone, with 84% of
them contacting that business as a result. An app
with your menus, reservation, ordering, payment
and delivery capabilities maintain accessibility and
convenience. And convenience is a big part of the
overall experience that customers are looking for.
If too much is being asked of your customers they
may abandon your business before ever stepping
through the front door.

Attracting new customers, building loyalty and
running a variety of continuous promotions
requires a heavy investment of time and energy.
An automated marketing strategy allows you to
focus on what you do best—providing great craft
brews and exceptional service. Capture your guests
at every touch point with pre-scheduled communi-

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