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Craft Beverage
Image Credit: Allied Boilers
CIDER: It’s Time is Now
By: Tracey L. Kelley
N orth American regional and local cider slightly through 2022, but some experts report this
is only because larger, national brands are losing
makers are throwing elbows at major
corporate producers, trying to respond to
consumers’—particularly those in the 18–24 demo- footing as the craft ciders surge forward.
graphic—demands for alternatives to mainstream Nevertheless, there are growing pains within this
products. This is good news for producers eager emerging product line, especially when there’s
to tap into the young but evolving cider sector. so much education necessary to help the public
Current market analyses indicate cider sales will dip understand that cider:
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