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Craft Brewery

imported beers and encourage them to up their On October 17, 1989, the Pike Place Brewery
beer game. announced its grand opening courtesy of the
World’s Shortest Non-Motorized Uphill Parade.
In assessing the Seattle beer culture circa 1980, John Farias of Liberty Malt Supply led the pa-rade
Christian Krogstad, Seattle native and founder of pushing a two-wheeled silver hand truck filled
House Spirits Distillery in Portland, Oregon, recalls with a keg of Pike Pale Ale. Following Fari-as were
being smitten by the unusual styles and packaging the Finkels, Franz and Angela Inselkammer from
of Merchant du Vin’s imported beers. In Krogstad’s Bavaria’s Ayinger Brewery, and Jason Parker, along
estimation, “More people than you can imagine with local media and about a hundred beer aficio-
were influenced by the beers they imported. I cred- nados. Also included in the parade were dogs, a cat,
it them more than any mi-crobrewery or home- a walking geoduck from the Sheraton Hotel, a llama
brewing writer with creating the spark that led to from the Herb Farm and an oyster. After a two-
the explosion in American craft brewing.” In the block uphill walk, the menagerie arrived at Cutter’s
spirit of other like-minded folks, Krogstad tried his Bay House, where Franz Inselkammer tapped and
hand at home brewing, and he discovered his voca- poured the inaugural pint of Pike Pale Ale.
tion in this process.
Finkel chose the brewery’s location on Western
The Founding of Pike Place Brewery Avenue due to its uphill location so he could in-stall
a gravity-flow steam-powered system. At the time,
In the late 1980s, Finkel took his experience influ- the brewery’s equipment was state-of-the-art
encing some of the finest breweries on the way with a four-barrel copper kettle custom made by
that they brewed, packaged and marketed their Seattle’s Alaska Copper and Brass Com-pany.
beer, and founded his own brewery. “I felt if I could
sell beer from Bavaria, Yorkshire or Belgium at a When Dick Cantwell, currently the Head of
price level that was the highest in histo-ry, I could Brewing Operations for Magnolia Beer Company
do at least as good, if not better, here in Seattle.” in San Francisco, was hired in 1991 after Parker

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