Page 25 - Beverage MasterAug Sept 2020_Rev
P. 25

Craft Brewery

               sold the brewery and pub to Merchant Du Vin
               the following year. Drew Gillespie, Pike’s current     Presently, Pike partners with local distilleries,
               president, began as a line cook in 1998 during this   including Woodenville Whiskey, Dry Fly Distil-ling
               period, which he describes as the Dark Ages. “There  and Copperworks Distilling for their barrel-aged
               wasn’t a lot of investment or passion within the     program, which they look to expand in 2020. They
               company.”                                            also plan on making more sour beers to meet the
                                                                    customer demand for more extreme types of beers.
                 After realizing they were missing their brewery
               and the maturation of the industry, the Finkels        Despite these innovations, Pike’s prime focus
               purchased Pike back in 2006. Gillespie describes     remains its consistency. “We like being slow-mov-
               this purchase as “a rebirth that really picked up the   ing. We don’t feel we need to expand and get
               heart and soul that the Finkels bring to their work.”  giant. We just want to have a nice solid base, two
               Upon their return, the Finkels further built up their   restaurants and a beer distribution network in the
               community connections, ethical business practices    Pacific Northwest,” says Gillespie.
               and sustainability focus.
                                                                      To this end, they’ve made in-roads in Hawaii and
                 Among their numerous community projects            Alaska and want to establish a presence in Or-egon.
               include a long-standing commitment to Planned        In 2018, Pike went global by launching a collabo-
               Parenthood, where Charles Finkel served on their     ration in Japan with hopes to expand the Pike con-
               board before founding Merchant du Vin. They brew  cept to China through a Chinese partner.
               a specialty beer titled Morning After Pale as a fund-
               raiser for Planned Parenthood, which they offer        “If we could maximize the capacity of the brew-
               during their annual Women in Beer event. Also,       ery, we will be helping the local community and
               their annual event, Chocofest, sup-ports Long Live   being a good employer,” says Gillespie. “That’s a
               the Kings, an environmental group dedicated to       recipe for success for our little mini-empire.”
               preserving local salmon.

                        Moving Towards the Future

                 Currently, Pike has five owners, who are all mem-
               bers of the board: the Finkels, Gillespie, VP and
               Controller Patti Baker and Executive Chef Gary
               Marx. “We call this selling in versus selling out,”
               Gillespie says. “You have to have people on site
               who are really focused on how to make it success-
               ful and willing to put their life into it.”


                 Pike further expanding its brewing capacity in
               2017 by launching Tankard & Tun. This intimate
               seafood restaurant located on the second floor
               above the pub enabled them to serve dishes like
               oysters on the half shell that are hard to serve in a
               hectic pub environment.

                 They also introduced cocktails, which Parker
               says is a relatively new development in brewpubs.
               “There was a time, if you were a brewery and you
               had cocktails, you were seen as not committed to
               being a brewery. You must think your beer is not
               good enough to be able to stand on its own. But
               that’s sort of like saying we’re not going to serve
               wine either because no wine can be better than our
               beer. Well, that’s wrong.”

                                                                BEVERAGE MASTER       August - September  2020      23





          BM080920 Main Pages .indd   23                                                                            7/17/20   2:30 PM
   20   21   22   23   24   25   26   27   28   29   30