Page 27 - Beverage MasterAug Sept 2020_Rev
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Craft Brewery


                      Below is a brief review of each report.











               Income statement (Profit & Loss Statement or
               P&L): The brewery income statement reports on
               sales, margins, operating expenses and shows
               whether the business had a profit or loss. This state-
               ment measures results over a period of time – the
               month, the quarter, or year to date, for example.


                 It’s important to understand that the income state-
               ment measures transactions but does not measure
               cash flow. The income statement records sales
               when earned, and expenses when incurred, regard-
               less of whether cash was received or paid out.

                 Balance sheet: The brewery balance sheet lists
               assets, liabilities and equity.  Assets are things you
               own, liabilities are things you owe, and equity is the
               difference between the two.  If assets are larger
               than liabilities, you have equity.  If liabilities are big-
               ger, you have a deficit.


                 While the income statement measures results over
               a period of time, the balance sheet measures num-
               bers as of a specific point in time – at month end,
               quarter end or year end, for example.

                 Statement of cash flows: This financial report mea-
               sures the flow of cash coming into and going out of
               the brewery business.  It tells you where cash came
               from (collections on sales, for example) and where
               cash went (payments to vendors, for example).  The
               income statement measures transactions, not cash.
               The statement of cash flows shows picks up where
               the income statement leaves off and records the
               flow of money through the business.

               Brewery Income Statement (P&L) Examples

                 Now that we’ve covered the basic financial reports,
               let’s look at examples of what brewery income
               statements should look like.

                 We’ll begin with a summarized version of the P&L.
               Shorter reports are easier to read and allow you to
               see important information quickly.  The summary

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