Page 26 - Beverage Master_DecJan2022
P. 26

Craft Brewery
            Brewery & Distillery





















               do to increase your chances of getting the best      lender will grant you funding for and structure the
               possible loan, including different kinds of research,   loan accordingly.  For instance, borrowing money
               some careful planning, or actions you can take. 43%  for expansion, real estate, machinery and buildings
               of small businesses applied for a loan last year, and   may be very amenable for a lender.
               only 48% of those small businesses get their financ-
               ing needs met.                                         Make a name:  Now is not the time to scale back
                                                                    marketing efforts or forget to update the web-
                 Banks lent over $644 billion to small businesses   site.  Market your craft brew, register a website
               in 2019, but lending slowed in the wake of the       domain address and update your online profiles.
               pandemic in 2020. With lenders feeling more opti-    Get a professional logo.  Be active on social media
               mistic in 2021, there will be more options for small   and online.  Stake your claim in the industry and
               businesses looking to rebound. For businesses still   make the craft beer name stand out.  Register with
               struggling after more than a year of unprecedent-    search engines and on multiple platforms so that
               ed disruption due to the COVID-19 pandemic and       banks and other lending institutions can find and
               working tirelessly to recover, not all hope is lost.   get a feel for the company.
               Consider the case of  Trubble Brewing Company.
               Trubble Brewing received loans to expand from one    Realize it takes time:  One of the biggest factors
               location to three in the Ft. Wayne, Indiana area just  in determining whether a loan is approved or not is
               before the pandemic began in 2019.  From 2019        the length of time a brewery has been in business.
               through today, the company enjoys huge success.      Lenders want to know if a business has stability
                                                                    and the longevity to keep up with the business in
                 To best position you to apply for a loan, there are   the near and long term so that their funds will be
               some steps you can take, from figuring out if you    re-paid.  In addition, the ability to provide receipts
               can qualify to prepping all the documents you’ll     and prove profitability are very important even if a
               need. Here are some tips to think about when         business is fairly new.  The lender is determining if
               financing:                                           a company has credibility – does a business invoice
                                                                    and collect payments on time, maintain records
                 Research loan products: Understanding the type     and conduct its processes in a professional manner.
               of loan that are available is critical. Applying for a
               loan, when what is actually needed is a line of cred-    Organize and compile your documents:  Applying
               it, will slow down the process and possibly end in a   for a loan requires financial transparency, so make
               loan denial. Experts from Loan Mantra can help you  sure your financial, accounting and tax records are
               pinpoint exactly what type of funding is needed      accurate, organized, and updated. You’ll likely be
               and help guide businesses through the application    required to submit numerous documents, including
               process step-by-step.                                three years of business and personal tax returns,
                                                                    a loan application that permits a personal credit
                 Structure the deal:  Working with an expert can    report for all owners, business debt schedule (BDS),
               help you structure the loan so that your approval    personal financial statement (PFS), interim finan-
               is fast and successful.  For instance, know what     cials, AR and AP aging reports, entity documents,
               specific things associated with the business that a   and purchase agreements. Organizing and compil-

               24     December - January  2022      BEVERAGE MASTER





          BM1201222 Main Pages.indd   24                                                                            11/19/21   1:53 PM
   21   22   23   24   25   26   27   28   29   30   31