Category: Distillery

Re-Opening After the Pandemic

Cyndi

By: Donald Snyder, President/Consultant, Time & Tasks

For the first time as an author, I hope this article does not age well. With a bit of luck, you are reading this article in a post pandemic world where these concerns are a thing of the past. That said, as I write this, the world is slowly recovering from a pandemic that had a devastating impact on the hospitality industry including craft distilleries large and small. As you begin to welcome visitors and bring back staff, here are some important and helpful tips when planning your reopening.

Advice from Distillers who have Re-opened

  Throughout the pandemic, the Center for Disease Control (CDC) published fluid and ever-updating recommendations for operating a business to keep both employees and patrons safe. Suggestions like contactless payment, outdoor and reduced seating, staff and customer mask use, and social distancing were mandated to help reduce the risk of COVID-19 spread to keep businesses open, if only at a lower capacity. (https://www.cdc.gov/coronavirus)

  However, the ultimate decision of whether a tasting room could re-open to the public was in the hands of local regulators. Every state had a different set of requirements for operating a business during the pandemic. Some states, like Florida, reopened and removed capacity limits very early in the pandemic as compared to New York City where most hospitality restrictions were not rescinded until the summer of 2021. Soon after the nation-wide lock down in the spring of 2020, some distilleries were able to re-open under various restrictions.

  Cardinal Spirits Distillery in Bloomington, IN was able to open in 2020 under pretty tight restrictions. The distillery opened for carryout bottle, food, and cocktail mixes only.  Additionally, they re-configured their front entry area into a curbside drive-by for order pickup. The state of Indiana did not permit cocktails-to-go so Cardinal Spirits developed hand labeled bottles of mixer kits that people could use to make cocktails at home. Using social media and on-line platforms, they maintained and increased customer engagement with distillery tours, cocktail classes, and even virtual tastings. They hope to fully re-open in Spring 2022 although they have recently re-opened their restaurant for in-distillery dining. Jeff Wuslich, co-founder and President of Cardinal Spirits, recalls his concerns with reopening. “We are most worried for our staff. We do not believe they should have to enforce mandates and safe behavior, but we know it will likely happen. It keeps me up at night. I believe that with our air circulation, safety protocols, and distancing we will all be safe, but I hate to think about our staff having to argue with customers.” Jeff offers this additional advice for distilleries thinking about their own re-opening. “Think of the customer and what experience you would like them to have. Then, work backward from there.” 

  Smooth Ambler Distillery in Maxwelton, WV was also impacted by COVID-19. At the beginning of pandemic, the entire distillery closed public-facing operations, including their gift shop and tours for about a month. During that time, they re-allocated their labor and resources into making hand sanitizer to be donated to front line workers across the country. Once they had a better understanding of the virus, they slowly reopened their production facility with a new set of rules that included social distancing, segregated teams, masks wearing, and frequent sanitization. Smooth Ambler’s continued priority is the safety of their employees and guests.

  They were cautious about reopening the tasting room. Many of their customers were from out of state so they initially re-opened to the public with curbside pickups only. A few months later, they opened with limited capacity and slowly increased indoor occupancy as the guidance from the state permitted. Masks, temperature checks, and hand sanitization were available for all guests. So far, the re-opening has been successful for Smooth Ambler as more and more people are beginning to travel again. Travis Hammond, Operations Manager of

  Smooth Ambler, cautions distillers not to be too hasty or rigid during their public reopening. “The past year has been very difficult on everyone – the best advice I can give to other distilleries that are about to reopen is to be patient and flexible.”

  Reopening slowly and cautiously with the appropriate safety protocols in place has given many distilleries across the country a beacon of hope that things can return to a sense of normalcy. However, even with the best precautions, there still can be issues. Asymptomatic employees and customers that spread the virus can be a serious risk to all parties involved. For those in the beverage industry, contracting COVID-19 can be especially dangerous as a possible long-term loss of taste and smell could impact a distiller’s ability to make and blend high quality spirits. In addition to transmission risks from reopening, there are also risks from patrons fighting required safety protocols.

  Golden Moon Distillery in Golden, Colorado experienced that firsthand when a customer refused to wear a mask and retaliated by shoving an employee. Physical altercations with employees about safety policies or verbally abusive customers are real risks that distillers need to consider when planning for a full or limited re-opening. Stephen Gould, Proprietor and Master Distiller of Golden Moon Distillery has made employee training a pivotal part of his re-opening plan. “We’ve coached our team members to be extremely polite and courteous when asking folks to wear masks. Our main concern is the safety of our staff and customers. Having said that, the one piece of advice I can give folks that are reopening is that they need to work hard to make both their staff and their customers feel safe.”

  Another consideration for reopening is how to deal with heavy foot traffic as people continue to feel more comfortable traveling. Large tourist areas like central Tennessee have many craft distilleries that offer tours, tastings, and spirits for every palate. Pigeon Forge, TN is in the gateway to Smoky Mountain National Park that sees over 10 million visitors per year. In the spring of 2020, when everything shut down, the owners of King’s Family Distillery in Pigeon Forge were understandably nervous. Like many distilleries, by taking advantage of small business loan programs and pivoting production to hand sanitizer for local consumption, they were able to stay afloat. Cara King, Owner of King’s Family Distillery, is starting to see the light at the end of the tunnel. “When our state began lifting restrictions in 2020, the people flooded back in.

  More than before, even. We took precautions, put up plexiglass, and welcomed the tourists, masks, and all. Our distillery has reached the other side of this epic world event bigger than we were before.”

Capital Investments and Infrastructure

  Safety protocols, standard operating procedures and thorough employee training are critical to a successful re-opening. However, some additional capital investment may be required. Dalkita, an engineering and architecture firm that assists distilleries with design, safety, and construction, was instrumental in helping businesses re-open.

  Colleen Moore, Director of Marketing & Operations for Dalkita, kept up to date with all the CDC recommendations, re-opening phases, and safety recommendations. Dalkita kept the distilling industry updated with recommended and required re-opening procedures via regular webinars and blog updates (https://www.dalkita.com/news/).

  The group quickly became aware that each state and jurisdiction had varying requirements for re-opening protocols, social distancing rules, seating capacity limits, and mask requirements.

  In terms of physical and capital improvements to the distillery’s public spaces, Colleen Moore from Dalkita has been advising distilleries what they should consider. “With COVID-19 in mind and trying to reduce the likelihood of a lockdown situation due to a highly communicable airborne disease from recurring, I would suggest upgrading ventilation inside buildings. Any feature that would increase the amount of outdoor air you can bring into a building such as window walls, roll-up glass garage doors, and new increased air handling units with better filtration media and filters.

  If cold, rainy, or snowy weather put a stop to your outdoor activities, consider adding flexible open courtyards or structures with roofs and no walls for use during inclement weather. Anything that can increase the health of the people using a facility is a good investment.”

  As I write the article, I fully acknowledge that regulations are still changing. I began writing this article in March of 2021 before the mass availability of COVID-19 vaccines while most distilleries were under 30-50% occupation and seating capacity. It is now July 2021. Some states are open 100% with no restrictions but the Delta variant is growing. The article will be published the Fall of 2021 and who knows how much the world will change by then.

  For distilleries reopening or increasing capacity in 2021 or early 2022, connect with local authorities for the latest restrictions. Make every effort to keep employees and guests safe. Then again, by the time you read this, hopefully the pandemic and social distancing will be just a distant memory as we all return to normal.

Legal Implications of Playing Music at Your Brewery

Cyndi
man in pirate hat

By: Tarah K. Remy, Dinsmore & Shohl, L.L.P.

Visiting a brewery is meant to be an experience, and customer engagement plays a large role in creating a great one. As the owner, you know your brews are unparalleled, and your goal is not only to share them, but to keep customers coming back. One way to do this is to establish an inviting atmosphere. In most cases, that involves music.

  Music and beer go way back. In 1800 B.C.E., the Sumerians composed the “Hymn to Ninkasi,” which served as not only a song of praise to their goddess of beer, but also as an ancient recipe for brewing.  So, it is safe to say when a customer walks into your brewery, they’ll expect to hear music playing over the loud speakers, or even to see a live band. However, there are serious intellectual property considerations every brewery must take into account when choosing music to create that perfect experience.

What the Copyright Act Protects

  As a general matter, the Copyright Act lays out the basic rights of a copyright owner. Among other things, it protects a songwriter’s and their publishers’ (the copyright holder) musical composition or written work, also known as a musical work. When a musical work is performed or broadcasted in a public space, the copyright holder is entitled to receive a performance royalty, which is the money paid to the copyright holder in exchange for the right to publicly perform their musical work.

Why Your Brewery Needs a Performance License to Play Music

  Copyright is a form of property, and once music is written down or recorded, it is copyrighted. The copyright holder is the owner of that copyright and is granted a performance right to the copyrighted materials. If you want to publicly perform a musical work, you need to pay a performance royalty to the copyright holder. The performance license acts as written permission to play a copyright holder’s musical work in a public space.

  Doing so without a performance license, (without legal permission) places your brewery at risk for litigation. Though the Copyright Act limits the award for copyright infringement to between $750 to $30,000, it is within the court’s discretion to award between $200 to $150,000, not including attorney’s fees and costs. Whether the court can increase or decrease the award depends on whether you knew you were violating copyright law. No matter the circumstance, if you violate copyright law, you will be required to pay, and the gamble of just how much is not worth the risk. Acquiring a license removes the guesswork and allows you to maintain control over your brewery’s finances.

When You Need to Consider Acquiring a Performance License

  You will need a performance license or permission from a copyright holder under at least the scenarios below:

1.  The musical work is played in your brewery using Spotify, Amazon music, Pandora, Apple Music, or any other streaming service. Though you are covered bunder your personal subscription to play music for yourself or in very small spaces, once you plug your device into a loud speaker to be played in a large space where a substantial number of people are present, this triggers the performance license requirement.

2.  The musical work is played in your brewery using CDs, records, or anything similar. Buying the CD or record does not count as obtaining a performance license. Once you decide to play your favorite CD or record inside your brewery to be heard by a substantial number of people, in most cases, you must obtain a performance license.

3.  A live band is hired to play covers of music originally written by a third party in your brewery. In this case, the venue, not the cover band, is required to acquire the performance license.. If you hire a band to play in your brewery and they plan to play covers, make sure your brewery has a performance license covering the songs on the band’s set list before hiring. Keep in mind, however, this generally does not apply if the band is playing music it has composed or is playing music in the public domain.

How to Obtain a Performance License

  Contact a Performance Rights Organization (PRO):  You can obtain a performance license through a Performance Rights Organization such as BMI , ASCAP, and SESAC. These entities function as middle men between the copyright holder and the entity acquiring the performance license. Given the rate at which music is played and experienced around the world, it is virtually impossible for copyright holders to keep track of performing rights. Acting as facilitators, PROs acquire rights from these copyright holders and grant a performance license covering their entire music set to businesses and requesting parties. So not only do PROs simplify the process for copyright holders to receive their performance royalties, but business owners no longer need to contact individual copyright holders to acquire performance licenses.

  Each PRO covers specific musical works by various copyright holders. By obtaining a performance license through just one PRO, you are limited to that PRO’s specific list of music. Be sure to review each list covered by each PRO to determine whether you need a license from one or all. You can also consider acquiring a blanket license that covers all three of the main PROs (BMI, ASCAP, and SESAC) to reduce the chance of potential copyright infringement claims from these organizations. A blanket license is convenient, as it likely covers a large list of music, which in turn reduces the need to carefully review a cover band’s set list and further gives you the freedom to stream music without a second thought.

  Sign Up for a Streaming Service Business Account:  Some streaming services, like Spotify and Pandora, offer business accounts. Simply by signing up and paying a subscription fee, business accounts provide access to fully licensed songs. Via their business platforms, these streaming services have obtained performance licenses from PROs on your behalf, and in most cases, they have performance licenses from more than one PRO, which broadens your music list options.

How much a Performance License will Cost

  The cost of obtaining a performance license through a PRO may vary depending on various factors, including how many breweries you have, the square footage of your brewery, your brewery’s customer capacity, how often music is played, whether the music is recorded or live, and more. The costs start at $500 and increase from there. Streaming service business account costs can be found directly on their websites, where they periodically provide discounts. At the end of the day, though obtaining a performance license may seem pricey or a low priority, the costs of arguing a copyright infringement claim are significantly higher. Budgeting in the cost of a performance license will save your brewery money in the long run.  Here is a link to help you learn more. https://www.bmi.com/digital_licensing/more-information/business_using_music_bmi_and_performing_rights

  Finally, keep in mind the Copyright Act covers exceptions to the performance license requirement, meaning it’s possible your brewery may not require a performance license. So before you sign up or register for anything, we always recommend reaching out to an attorney to review the performance license agreements and your circumstances. Additionally, if you are not sure whether your business meets the requirements, or whether your business might be exempt from the performance license requirement, for peace of mind, reach out to your attorney or the Dinsmore Beer, Wine and Spirits team. We are here to help!

An Ingredient For Success: Adding a Business Coach to Your Craft Beverage Company

Cyndi
bartender preparing drinks

By: Chris Mulvaney, President, CMDS Marketing Agency

So, you think you have it all. A great product, niche location, rockstar staff … ultimate success will no doubt come knocking at your door to order one of your specials. Right?

Well, maybe.

  Hard truth. When it comes to craft beverage marketing and branding, making those delicious bevvies is only half the battle. Many craft beverage companies that failed also had a great product, perfect location, and an awesome staff. So … why did they fail?

  For one, planning. Part of a craft beverage business is, well, the business. And while that part may not taste quite as good, it’s still a huge part of running and scaling your company so that it thrives for years to come.

  Planning your craft beverage business takes into consideration some very important components. Branding is one of them. If you don’t have solid branding, then you’ll have a tough time standing out in today’s crowded craft drink market.

While there was a time that breweries and distilleries could succeed without strong branding, much has changed. Today, statistics show that a new brewery opens up almost every day. That means crazy competition, and as a result, you really need strict branding and positioning in order to stand out. Without that, even the best product can get lost in the mix and drown into a drain of obscurity.

The What, The How, and The Why

  Simon Sinek familiarized the concept of the “What,” the “How,” the “Why” in his book, “Start with Why.” The concept is about having three layers to your brand story.

  The “what” explains what your business is in simple terms (“My business offers locally produced cider”).  The “how” is how you do it (“we use on-site fermentation and locally-sourced apples”).

Unfortunately, while most craft beverage companies may be able to explain the “what” and the “how”, they tend to lag in the “why”. And the “why” is usually the most interesting part of the story because that is where the emotion comes in (“my partner and I both have celiac and were not able to enjoy a traditional brewery experience, so we wanted to offer a delicious beer alternative for gluten-sensitive customers and those who want something a bit different”).  The “Why” is key because it draws people in and creates a deep emotional connection, which is more compelling.

Your brand is the perception of your company by your customers. It is the heart of your message and it’s how your customers will portray you on social media. The emotional connection with your customers is what drives the purchase. It is your “why”.

  This is where it also gets tricky. You can’t forget about the product. Above all else, your customer has to like the taste of what you sell, so quality is also vital.

  Therefore, branding involves defining key concepts, creating emotional attachment, and differentiating yourself from your competition, all while keeping a great product offering. It can be a challenge to balance it just right, and that’s where a business coach comes in.

  Typically, business coaches are experienced entrepreneurs and business owners who then decide to use their talents for building and growing a business to help other business owners reach their goals.

  They can provide far more valuable and personalized advice than any found online. They are essential to success – and are used by most humans across the board in other areas, yet the same principle often fails to apply to a business’ growth.

Take sports or music. If an athlete wants to improve their skills, the best thing they can do is join a team with a great coach. Likewise, a musician will hire a teacher to help them reach rock star  heights.

  Essentially, having a business coach is like having a trusted coach or teacher, and they can prove essential to your brand’s ultimate success.

Why Every Craft Beverage Businesses Should Enlist a Business Coach

  In simple terms, business coaching is a process used to take a business from where it is now to where the business owner wants it to be.

If a business owner has tough questions or runs into problems along the way, their coach will be able to help them navigate their issues in the most effective way possible.

Getting Started

  A good business coach will ask you to list your core values and help you figure out what will make you stand out from your competition. Your customers have to understand your brand and concept to immerse themselves in the experience. You will also be asked how you would like to grow in a manner consistent with your brand.

  The hiring process should include a discovery period between yourself and the potential business coach to make sure you are both aligned and should include the following:

1.   Answer detailed focus questions so your business coach gains insight of what you want to accomplish.

2.   Review their coaching/consulting package thoroughly, so you’ll have a good idea of features, benefits, time alloted and pricing.

3.   Schedule a 20-30 minute discovery call to talk through the project and determine if you are a good fit to work together.

  A Business Coach should also address focus questions. These can include the following:

•    What do you need help with? Be as specific as possible about the problem you need to solve or opportunity you want to tackle.

•    What is the ideal outcome or result you want to achieve? What does it look like?

•    How urgent is this project? How important is it to tackle this (1 to 10)?

•    What’s your timeframe for this project/goal: 1) ASAP, 2) within the next few months, 3) sometime this year?

  In addition to evaluating strengths and weaknesses, it’s also important to define business goals. For some people, the goal is the freedom to do what they want. For others, it’s financial security. When setting goals, make sure they are specific, optimistic (but realistic), and offer both short- and long-term plans so you can evaluate your progress. 

  Throughout this entire process, business coaches serve as an invaluable source of personalized information and advice, providing business owners with specific industry navigation tools and assisting in setting attainable goals.

  Coaching Packages will reflect just how much time and assistance your business will need and a coach will work with you regarding budget and timelines.

A good business coach understands that exponential success does not happen overnight. That is where their coaching and development services come into play. A great thing about a business coach is that you can hire one at any stage and scenario of your business, whether you are just starting out, your business is struggling and you need a way to revive it, or you are an established name looking to take it to the next level. There will always be a need for a business coach to provide you with considerable entrepreneurial insights, expertise and innovative business ideas at any level. The benefits of having one cannot be overstated.

Large vs Smaller Businesses

  In many cases, the challenges and goals of small businesses may differ from those of large businesses.

  For example, a start-up brewery in a more localized setting, looking to attract more local customers, will have an entirely different set of goals and strategies than a large establishment that caters to multiple locations and ships on a large scale.

With that said, most business coaches will be experienced in working with small or large businesses since a big part of their job  is to learn as much as they can about each company and owner that they are working with, and developing a strategy that is uniquely suited to the specifics of each situation.

In other words, a high-quality business coach will likely be able to help you regardless of budget, company size or how large you want it to grow.

The Last Gulp

  The most important rule of self-evaluation and goal-setting is honesty. Going into business with your eyes wide open about your strengths and weaknesses, your likes and dislikes, and your ultimate goals lets you confront the decisions you’ll face with greater confidence and a greater chance of success.

  Look at the coaching experience through honest eyes and know that the purpose of a business coach is to make the life of the business owner less stressful and their business more successful, which in amongst itself is something to raise a glass to.

  If you need help on where to start, Chris Mulvaney has been providing Business Coaching Services to business owners and fellow entrepreneurs for over 15 years. His marketing agency, CMDS, can be a great compliment to these services. Feel free to reach out for a consultation and you will be put in the right direction by someone who can take your business to the next level of craft beverage success.

Exploring the Variety of Spirit-Based Canned Cocktails

Cyndi
4 assorted can cocktails

By: Becky Garrison

Over Memorial Day 2014, Bronya Shillo launched the Fishers Island Lemonade, a signature cocktail that originated at her family’s bar, The Pequot Inn, on Fishers Island, New York.  She refined their decades-old recipe and canned the premium distilled vodka, whiskey, lemon and honey cocktail. The drink is one of the first craft cocktails in a can, making Shillo and her brand a leader in the ready-to-drink market. Fast forward to 2021, and she’s expanded her portfolio to a full family of vodka and whiskey lemonade canned cocktails, as well as a fun and innovative frozen Fishers Island Lemonade spirit popsicle.

  Convenience remains the most touted selling point in the growing RTD market. According to Nielsen IQ, in 2019, annual sales in this segment were up 574%, and malt-based cocktails now account for $4.7 million in annual sales. Spirit and wine-based RTD cocktails are generally available in smaller packages; they’re also more established and generate larger sales—$62 million and $83 million in annual sales, respectively, according to the May 21, 2019, Nielsen IQ. One factor that may be influencing some of these sales from growing even higher is that in con-trol states such as Oregon, spirit-based cocktails can only be found in liquor stores instead of grocery stores in non-control states.

  In 2020, consumers in lockdown sought ways to savor their favorite spirit-based cocktails once enjoyed at a bar or restaurant. Establishments responded to this demand by offering cocktails-to-go. Depending upon state laws, these to-go packages contain all the ingredients needed to make a given establishment’s signature drinks or all the items sans the alcohol.

  This to-go trend looks to continue as the world opens up post-COVID, with customers looking for convenient ways to consume their favorite cocktails while on the go. Molly Troupe, Master Distiller for Portland-based Freeland Spirits, speaks to the appeal of canned cocktails. “Canned cocktails are great for those who like convenience and don’t want to make their own cocktails at home. Cans can go much easier than a bottle to the lake, on a hike or wherever adventure may take you.”

Carbonated Canned Cocktails

  The majority of spirit-based cocktails appear to be carbonated and designed for easy sipping with a low ABV. Ali Joseph, co-owner of Portland, Oregon’s Wild Roots, commented about their 2021 foray into the RTD market. “We always recommend simple two-ingredient cocktails to our fans and wanted to take that idea one step further. There’s nothing easier than cracking open a can.”

  According to Tuan Lee and Hope Ewing, co-founders of Los Angeles-based Vernet, they launched their line of sparkling craft cocktails when they observed the market was dominated by bulk spirits made with flavoring agents. Ewing said, “We really wanted to make something high-quality that we would drink ourselves. Tuan’s dream was to share his love for LA’s immigrant cultures through food and drink, and ready-to-drink cocktails felt like a great vehicle for this. We wanted to package in cans for convenience—being pool-friendly, beach-friendly and lightweight —and because aluminum is the most recyclable packaging around.” She added that their goals in producing these products were twofold. “We wanted to showcase the awesomeness of LA’s immigrant food cultures by using ingredients we loved from local farms and markets and to make something as complex and high-quality as I was used to making in craft cocktail bars.”

  Canned vodka cocktails like those produced by Wild Roots differentiate themselves by using natural ingredients instead of “natural” flavorings often found in canned vodka products. Wild Roots’ canned cocktails are made using their top-selling raspberry, blackberry/marionberry and peach spirits. They also added lemon to the lineup because they often use citrus in their Wild Roots cocktails. Spiritfruit is a ready-to-drink canned vodka soda made using all-natural ingredients, a splash of real fruit and five-times distilled corn-based vodka.

Gin & Tonic Canned Cocktails

  In the spirit-based RTD market, taste and innovation are already proving to be key market differentiators. Take, for example, the different ways three distillers produced a canned classic gin & tonic.

  Melissa and Lee Katrincic, co-founders and co-owners of Durham Distillery in Durham, North Carolina, launched their Conniption canned cocktails in 2018 and were among the first distilleries in the U.S. to add them.

  “We saw the increasing popularity of malt-based seltzers and with them mimicking cocktail flavors and/or names. We wanted to bring authentic, delicious spirits based cocktails in the convenience of a can,” Melissa Katrincic said. They chose rosé spritz, cucumber & vodka and gin & tonic because they found that these seasonable flavors are perfect for the warmer months in the southeast United States. Their gin & tonic emerged as the fan favorite.

  Durham’s canned cocktails must be prepared in large batches of approximately 5,000 cocktails. This process involves ensuring that the precise amount of ingredients are measured and pumped into their 450-gallon tanks, then mixed and carbonated. They have an automated canning line for getting the product into containers, whereas their spirits are hand bottled. The canning line is made of hundreds of working parts that are finely tuned but can sometimes be problematic if out of adjustment. Carbonated products can also be prone to “misbehaving,” leading to the final product being foamy or difficult to get into the cans at the right volume.

  Freeland Spirits added canned cocktails to their lineup following the success of the kegged ver-sion of their Gin and Rose Tonic, which they offered in their tasting room. They launched their canned version in 2019, followed in 2020 with the French 75. The latter is a collaboration made using women winemakers and distillers and features Freeland Gin, Chehalem Chardonnay, lemon and simple syrup.

  According to Troupe: “While canned cocktails add an additional step to spirits production, play-ing with carbonation levels and different cocktail ingredients is a lot of fun.” Also, stability is a more significant issue because these canned cocktails are lower-proof than their bottled spirits.

  As the makers of Aria Portland Dry Gin, Martin Ryan Distilling Company in Portland, Oregon, is known as a gin house. So rather than develop another product in a different spirit category, a G&T seemed like a natural extension of the Aria Portland Dry gin brand. Ryan Csansky used his background in the bar and restaurant industry to create an in-house tonic using a proprietary blend of lime, bergamot and lemongrass, hints of allspice, orris and star anise, a flavorful tonic that complements the classic London Dry style of Aria Gin. The result is a G&T canned cocktail made using all ingredients with chemicals or artificial sweeteners and one of the lowest sugar counts of any tonic on the market. Since a canning line is an expensive system to purchase, they work with a mobile canning company that brings their system and operating crew to them as needed.

Other Non-Carbonated Bartender Inspired Cocktails

  Drnxmyth, a collective of drink makers with a shared interest in bringing fresh craft cocktails to people everywhere, invented an ingenious bottling technology that, in their estimation, unlocks the freshest cocktails ever produced. Each drink created is a collaboration between them and a bartender, drink maker or drinksmith, who shares in the sales profits for this particular drink.

  The TTB licensed Drnxmyth’s factory to handle bulk spirits and fresh cold press juicing, batch-ing and filling. A patent-pending bottle separates the spirits from the fresh ingredients, since al-cohol alters the sensorial nature of juice and freshness over time. Then the drinks are pressurized at 85,000 psi, which brings the microbial count in the juice close to zero. After that process, the beverage will remain fresh for five months while refrigerated and unopened.

  Through his work in the music festival industry, Neal Cohen, co-founder of Atlanta-based Tip-Top Proper, saw demand growing for quality cocktails, though in his assessment, the category had yet to deliver the quality and convenience for classic, spirit-forward, non-carbonated cock-tails in high volumes. “We fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe we could help solve a problem for venues, events, restaurants, bars, air-planes and regular folks at home on the couch. Eventually, we stopped fantasizing and started actually doing it,” Cohen said.

With that mindset, Tip Top Proper was founded in 2018, focusing first on the trifecta of bitters-forward, stirred, high-proof cocktails—Old Fashioned, Manhattan and Negroni. Next, they gravi-tated toward a “Shaken Line”—Margarita, Daiquiri and Bee’s Knees—all cocktails that allow for warm weather, outdoor consumption. Their products come in 100ml sizes, which Cohen said is the appropriate single-serve size for a cocktail.

  In 2016, The Perfect Cocktail began offering classic cocktails—Old Fashioned, Manhattan and Negroni—packaged in mini bags. Their “made in Italy” production process and functional and sustainable packaging are patented to ensure the best mix of convenience and flexibility.

  Alley 6 Craft Distilling in Healdsburg, California, first came out with their canned Old Fash-ioned in 2019 in response to consumer demand for a portable version of the drink made in their tasting room using rye whiskey or apple brandy and candy cap (mushroom) bitters. A bottle didn’t seem to fit their purposes when compared to a canned cocktail that could be enjoyed while on the go, traveling or adventuring.

  Oregon-based 503 Distilling offers their canned Mt. Hood Old Fashioned, a blend of their rye whiskey, hazelnut bitters and maple syrup. This canned cocktail follows their first release, the Wicked Mule, along with other offerings—Blood Orange Greyhound, La Vida Mocha, Five-O-Tea and Huckleberry Lemonade.

  For a Brazilian twist on the Old Fashioned, Novo Fogo is launching a Brazilian Old Fashioned Highball hybrid that features tropical flavors of orange and vanilla. Their initial foray into the canned cocktail market was their Sparkling Caipirinha, a canned version of Brazil’s national cocktail available in three flavors found across the Brazilian food and drink spectrum—lime, passion fruit and mango.

  Finally, for consumers looking to savor a hot, after-dinner hard coffee that’s easy to make, Cask and Kettle produces small-batch hard coffees in flavors such as Irish, Mint Patty, Hot Blonde or Mexican Coffee, and a Spiked Cider in a k-pod. The k-pods, packaged and distilled by Temper-ance Distilling in Temperance, Michigan, contain liquid distilled spirits, concentrated coffee and flavorings, and can be placed into any pod home brewing system or poured into hot or iced water.

Adding New Revenue Streams to Boost Your Distillery’s Bottom Line

Cyndi
stacks of empty cans

By: Gerald Dlubala

“Any craft beverage producer looking to develop their business to the point of allowing consumers to enjoy their product at home needs to ensure that their packaging choices can protect the product right up to the point of consumption,” said Steve Davis, Product Line Director, Metal Packaging for Industrial Physics. Industrial Physics is a global test and inspection partner providing first-class solutions to industries, including the beverage industry, to protect the integrity of brands and manufacturers across the globe.

  “The aluminum can is perfect for this because it’s light, chills the product quickly, protects it from the UV light, is robust, endlessly recyclable and offers great opportunities for the beverage owner to market and brand their product in their way,” said Davis. “Checking the packaging components before assembly and assuring the finished container is assembled correctly is where we come in. Our range of beverage can and end gauging solutions allow the user to check that the components supplied by the packaging manufacturers meet their required specifications. For example, our PAT 2100mk2 is a gauge that checks the opening ability of the beverage end. It mimics the customer pulling on the tab and checks that the force required to open the can is within specification and that the tab will stay properly attached while opening. After all, if you can’t open the packaging, you can’t taste the product inside.  Once the can is filled and sealed, our range of video seam monitors and X-ray seam inspection equipment allows the producer to check that the seaming operation is performing correctly and preserving the contents of the packaging as best as possible.”

  Industrial Physics includes a family of CMC-KUHNKE, Eagle Vision and Quality By Vision brands within their portfolio. Their expertise in designing and manufacturing quality control and assurance systems for the metal packaging industry has been relied upon for over 30 years and is unrivaled. Quality By Vision is proud to have invented the practice of using cameras to inspect the seams on beverage cans.

  “Checking the seam on a filled can is a fundamental requirement for any beverage producer to protect the packaging integrity,” said Davis. “It ensures that the cans and ends pass through the production process without issues. Our solutions offer an inspection methodology that minimizes operator influence and provides trusted results. In addition, the reliability of the gauges provides concise and consistent data, enabling the beverage producer to optimize their process, reduce waste and ensure that their product reaches the customer in the best condition possible.”

  Industrial Physics designs its products to be as maintenance-free as possible. For video seam monitors and similar dimensional gauges, all required is an annual calibration to original specifications. Seam saws need new blades periodically, depending on use.

“Basic must-haves are a simple set of gauges to check incoming packaging,” said Davis. “Things like a can height gauge and a flange width gauge are a good start, and for seam checks, you would need a video seam inspection gauge with our SEAMview inspection software. The SEAMview inspection software automatically takes seam measurements and stores the results, so if the producer receives a complaint or comes across an issue, they can go back and investigate the test results. This system is scalable and used by small craft producers up through the world’s largest beverage manufacturers. An ultimate solution for larger-scale producers is our XTS online, a completely autonomous gauge that uses X-rays to inspect the beverage can seam without any invasion of the packaging. It makes all the necessary measurements and returns the container to the line for sale.”

  Davis told Beverage Master Magazine that being involved with a beverage producer as a true partner is very important. “We’re always here to support our customers with the highest level of service. The products themselves are simple to use, portable (except for the XTS products), powered by any standard electrical source, and only require a day’s training to attain proficiency. Refresher courses are available either remotely or on-site with our support team.”

Volumetric & Level Fillers For Glass Bottle Packaging: XpressFill Systems LLC

  Johannes Kollhoff is the Director of Operations at XpressFill Systems LLC, designers and builders of quality, affordable bottling equipment for beverage producers worldwide. He recommends a Volumetric Bottle Filler for distillers that need to comply with TTB regulations.

  “Our volumetric filler controls the amount of fill with the use of a precise timer. The filler is calibrated to your specifications and is capable of repeatable, accurate fills regardless of inconsistencies in the bottle glass. We also provide high-proof volumetric fillers that replace flow path components with more resilient materials to ethanol. The high-proof version is used extensively for our distillery customers and fills levels within TTB requirements. Volumetric fillers are suitable for bottling a variety of different sizes, even down to 50ml bottles,” said Kollhoff. “The four-spout unit can fill approximately 450 [750ml] bottles an hour and be used for bottle conditioned kombucha, olive oil and many other liquids. Level fillers can be used for all products, including wine and distilled spirits as well. Level fillers are ideal if the fill height in the bottleneck is a concern for shelf presentation amid glass variations.”

  Kollhoff said that XpressFill’s level fillers control the amount of fill with a level sensor. When the liquid reaches the sensor, the filler automatically stops filling. The desired liquid level is set by adjusting the shelf’s height in 1/16-inch increments.

   “All XpressFill machines are semi-automatic, tabletop, stand-alone fillers that are portable and operate with regular 110v outlets,” said Kollhoff. “They should be placed and used in well-ventilated and non-hazardous areas. A gas purge option is available to reduce the exposure to oxygen for products that are sensitive to oxidation. Our fillers would not be compatible with liquids that contain large amounts of pulp or particulates, so if you have questionable products, we recommend sending samples of questionable products for testing.”

  The volumetric and level fillers have self-contained, self-priming pumps that draw liquid from any barrel or carboy. They are manufactured from high-quality, food-grade components, and the only recommended maintenance is routine cleaning after use. There is no reservoir. The liquid flows directly from your bulk container through the filler into the bottles. The machines are easy to learn and operate, but XpressFill recommends familiarizing yourself with the device by initially using water for a test run. XpressFill has excellent customer service, and if needed, you will be in touch with a technician that knows the machine inside and out within a couple of minutes.

  XpressFill also has customers who use a hot fill level filler to pack ready-to-drink cocktails, which has become somewhat of a trend. Trends happen for many reasons. Sometimes it’s as simple as a demand that goes unnoticed and is now coming to the surface. In an extreme case, it may take a pandemic to give life to a trend that most didn’t even know was available or necessary. When the pandemic took away the ability to enjoy your favorite drinks at your local venue, a trend was born out of necessity to keep doors open for craft beverage producers. The packaging and sales of ready-to-drink beverages and cocktails became the way for craft producers to stay viable and in touch with their customers. They didn’t know that the ability to package their product in that way would turn into a valuable and sustainable revenue stream that was not part of their original business plan.

Starting a Bar Program With Oktober Can Seamers

  “Canning has turned into a new revenue stream for those places that never considered it before,” said Dennis Grumm, CEO and lead engineer of Oktober Can Seamers. “The main thing that came out of the pandemic is that new drinks packaged in ready-to-drink cans translate into new revenue. It’s like the seltzer craze when it began about five years ago. Then, they were new and different, and now they’ve blown up. That’s what our can seamers can do for whatever beverage you come up with and want to put into a can.”

  The pandemic brought the reality and usefulness of to-go drinks to the forefront. It allowed craft beverage producers the ability to get their products out the door when no one was allowed in-house. Now, as things return to normal, canning beverages to go or for the ready-to-drink market is a legitimate income stream.

  “When we go to a business for a demo, we usually bring bloody marys and mimosas to demonstrate our can seamers,” said Grumm. “Clients are blown away by the wide range of uses of our can seamers and the new business opportunities that open up as a result of owning one. By now, everyone has seen the classic cocktails canned and displayed as ready-to-drink. Successful classic cocktails breed new and different ideas, so a distillery or pub owner can add their twist or trademark drink and can them for their customers. Variations on margaritas and rum punches have done well, but a beverage producer can literally can whatever concoction or unique product they can imagine. Of course, you, as a producer, have to be aware of things like fermentation that can alter taste after time and adhere to food and safety regulations such as drink-by, best-by, or expiration dates.”

  Getting started is as simple as purchasing an Oktober Can Seamer and getting the cans and ends, which they can provide. Oktober units are plug and play out of the box, and their website has all the video tutorials needed to be up and running in literally minutes.

  “You’re easily able to go from canning one type or style of beverage to another,” said Grumm, “Especially when using the same size of the can. Switching can size is no big deal and can be done in a few seconds, with a 15 to 20-minute changeover for a 32-ounce unit. The busier bars sometimes use two or more can seamers situated at different ends of their bar to help facilitate traffic behind the bar or to keep different setups more readily available for fast service.”

Why start a bar program with

Oktober Can Seamers?

  “Our units are specifically designed for use behind a bar,” said Grumm. “We’ve worked with and had discussions with enough people in the food and service industry that we know the importance of saving space, reducing traffic congestion, and keeping machines running. Equipment can’t break down. It has to save space, and it has to be easy to use, clean and service. That’s us. Our tech support is on top of all things, and our machines don’t break down. There are minimal parts that wear under normal use and are subsequently very easy to acquire and replace. As to the calibration, sure, we sell calibration kits separately, but honestly, they’re just not used. We’ve had units in operation for years over thousands and thousands of cans, and they simply don’t require a lot of specialized calibration. It either seams a can, or it doesn’t.”

  “Oktober is one of the only companies that have this type of can seamer available to beverage producers of all sizes,” said Grumm. “It’s incredibly reliable, inexpensive, and looks good behind a bar. It’s easy to learn, easy to use, and provides instant effects to the bottom line by producing immediate revenue that the bar or distillery owner didn’t even know was there. It’s just the sentiment that restaurants, bars and pubs can more easily sling ready-to-drink cocktails through the door by providing them in a can. The machine just does incredible work and brings with it an immediate additional revenue source. And we can handle your labeling needs as well. Most customers have a logo or can design in mind and can order their cans directly through our site. However, if they want a simple generic label or need help with images or design concepts, we have a team ready for help and order processing.”

  Additionally, Grumm told Beverage Master Magazine that Oktober Can Seamers is kicking around the idea of subscription services to make sure customers are never out of cans.

  “We ship fast, and we ship now,” said Grumm.  “And we are finalizing plans for a distribution center in Nevada to take care of our West Coast clients even better than we do currently.

How to Choose the Right Closures for Your Beer or Spirits

Cyndi

By: Alyssa L. Ochs 

Creating drinkable products in large tanks is just one part of what it takes to run a successful craft beverage business. Brewers and distillers need to find effective, affordable and reliable ways to package their creations. That is where traditional and specialized closures come into play.  

  Choosing the right types of caps, corks and closures depends on a variety of factors. Fortunately, there are some excellent industry-specific products available to get the job done right. 

Overview of Beer Closures  

  There are many ways to seal a beer, depending on the type of container, the beer’s style or brewer’s preferences. Beer closures give your brand more character and can serve a decorative purpose in addition to a purely functional one. For example, for Belgian beer, hooded wires and Belgian beer corks are often used to give beers a traditional and unique appearance. These cork and cage closures set the product apart as a premium style while ensuring safety and freshness.  

  Other beer closures include aluminum closures commonly used for aluminum and glass beer bottles, wire bales for flip tops, plastic screw caps and shrink capsules. You might also choose oxygen-absorbing bottle caps with liners to reduce oxidation in the beer. Meanwhile, there are special screw caps commonly used for growlers. Crown caps are popular in the beer industry because they reduce oxygen egress and can either be twisted off or be pried off with a bottle opener.  

  Tecnocap LLC specializes in closures for the craft beverage market. It is a worldwide metal packaging manufacturer that produces metal closures for plastic containers and glass jars. It is also one of the largest producers of tinplate and aluminum closures and aluminum bottles for many well-known consumer brands.  

  “For the craft beer market, Tecnocap offers the 38/400 continuous thread closure for growlers and is bringing to market a new aluminum closure, similar to a crown, called SuperClosure,” said Richard A. Smith, Tecnocap’s marketing manager. 

  The SuperClosure goes beyond a standard closure. According to Smith, it requires less than half the pressure to apply and works with both twist-off and pry-off bottles. Also, the SuperClosure is made from aluminum, so rust is not an issue, and it can maintain an internal pressure of over 150 psi.   

  “The most significant advantages are to the consumer,” Smith said. “There are no sharp edges as found with a typical tinplate crown. The SuperClosure is comfortable when grasping it to open, and the removal torque is significantly less. The lower removal torque allows for a greater potential market, now including individuals who have difficulty manually opening a beer bottle. The SuperClosure is more costly than typical steel crowns, but the advantages that SuperClosure offers can more than offset the additional cost. If a bottler uses magnetism to hold their crown during capping, Tecnocap can potentially retrofit the cappers, at no cost to the filler, to allow the capper to use an aluminum closure.”   

Overview of Closures for Spirits  

  For craft spirits, there are specialty screw caps commonly used among distilleries to ensure that the contents stay fresh and secure inside the bottle or other type of container. Bar-top, roll-on and swing-top closures are frequently used for spirits. Jarred spirits commonly have tinplate and aluminum continuous thread screw cap closures.  

  Overall, materials for spirit closures range from aluminum to wood, plastic and other synthetic materials. Tasting corks are also an option, with a plastic top and cork base, for temporarily sealing liquor bottles between customer tastings at the distillery.  

  Screw-tops are uncomplicated, screwing on and off easily. Bar-top closures offer more decorative options that highlight a spirit’s brand and set the bottle apart from others on the retail shelf. Roll-on, pilfer-proof closures are tamper-evident to ensure extra security and protection. Swing-top closures are more commonly used for beer and specialty food products, such as olive oil, rather than spirits. 

  “For distilled spirits, Tecnocap offers multiple sizes of continuous thread closures and the Espritbonnet with both a standard and a tamper-evident version,” said Smith. 

  He said that with continuous thread closures, there is a wide range of sizes available with various liners to accommodate essentially any beverage. However, due to the pandemic, custom printed closures have an extended lead time, as has become the norm with many closure manufacturers.  

  Tecnocap’s Espritbonnet closures are designed specifically for sprits to provide a more attractive, upscale appearance. “The tall, reinforced profile was a requirement requested by a customer to eliminate crushing of the closure during application,” Smith said. “The cost of metal is usually more costly than plastic closures, and plastic is found to be the most common alternative to metal closures. However, plastic allows for little-to-no customization and has limitations on its recyclability. Metal can be recycled indefinitely without any loss of functional properties.”   

  O. Berk Kols Containers is another company that serves the craft distillery market and makes closures for spirit bottles. O. Berk has been in the packaging industry for over 100 years and serves various markets, including food and beverages, beauty and personal care, cannabis, healthcare and pharma, household and industrial.  

  Claire Schilling, account executive for O. Berk Kols Containers, told Beverage Master Magazine, “O. Berk Kols Containers offers an array of various bar-top cork closures with synthetic shanks, and we stock a black plastic top, a café brown wood top and a natural wood top cork in our warehouse in both 19.5mm and 22.5mm sizes.” These are commonly used closures in craft spirit distilleries and part of the extensive catalog offered by O. Berk. 

  Shilling told Beverage Master Magazine that choosing the right closure relates to how imperative it is to select the correct size to fit the bottleneck finish. “An 18.5mm neck finish requires a 19.5mm cork, and a 21.5mm neck finish requires a 22.5mm cork,” she said.  

Trends in Craft Beverage Closures  

  Although it may seem like beer and spirit closures serve a basic purpose, there have been innovations in this space during recent years. The needs of craft beverage producers are constantly changing, so equipment suppliers must stay in tune with current demands to be competitive and provide the best service. 

  Smith told Beverage Master Magazine that a notable trend in the craft beer market has to do with the severe shortage of cans available. Cans have been incredibly popular in this industry over the last few years; however, some breweries have turned their attention back to bottles due to can shortages. 

  “Tecnocap also manufactures aluminum beer bottles,” Smith said. “With the bottle and SuperClosure, Tecnocap can offer a complete aluminum package. The aluminum beer bottles can be produced in various sizes, providing the bottles in a single color or highly appealing graphics. The bottles can also be reused.”  

  Schilling said that the primary trend she has noticed is that “craft distillers like to choose corks that are keeping with their brand’s attributes for packaging.” 

Addressing the Issue of Leaks 

  By far, one of the most important issues concerning craft beverage closures is leaks and how to prevent them. Leaks are a significant issue for breweries and distilleries because of wasted product, messes and compromised quality.  

  “The best way to combat leakage would be to ensure the closure and container are compatible and provide a proper fit and that the correct liner is used for the process and the product being filled,” said Smith. “Tecnocap always encourages customers to test the package before placing it into production, and we can offer closures for testing.”   

Schilling said, “There are single-form corks made by manufacturers to counter the leakage issues caused when the cork tops separate from the shanks.” 

Choosing the Best Closures for Your Business  

  As you can see, there is more to closures than one might initially expect, primarily if you work in the craft beverage industry. Closure choices affect total expenditures, product quality and the perception of the brand.  

  However, closures are just one piece of the puzzle when it comes to packaging beer and spirits. There are also decisions about bottle size, labels, screen printing, digital printing and other customizations. These components work together to give the packaging the desired look and feel, ultimately setting it up to be enjoyed and remembered with every sip. 

Just Add Honey: The NEW Buzz Worthy Ingredient!

Cyndi
apple cocktail on glas

By: Hanifa Sekandi 

You may have heard about the Bee’s Knees honey-infused prohibition-era cocktail. Perhaps it is your go-to drink on a warm summer night. This drink is a refreshing blend of gin, lemon juice and a touch of honey, a guilt-free beverage to indulge in. It was crafted by Australian-born bar-tender Frank Meier in the 1920s, who simply elevated a Gin Sour by replacing simple syrup with honey. One hundred years later, it’s still a buzz-worthy beverage, with an ingredient favored due to its anti-inflammatory and antimicrobial properties. Honey is also considered a healthier sweet alternative to refined sugar since it consists of trace minerals and vitamins. It can still be high in calories, but it’s a better option than high-fructose corn syrup and sugar.  

Why is Honey all the Buzz? 

  The term Bee’s Knees means “the best” or “outstanding,” and honey does more than add a little sweetness to your life. Although one might not liken a few cocktails to health and well-being, honey has become a star ingredient for nouveau bottled and canned beverages that appeal to the health-conscious consumer, and a cocktail isn’t the exception.  

  A question that may come to mind is, why honey? Honey, liquid gold, has been an important component in alcohol that predates the prohibition era. Mead, known as the “drink of the Gods,” is a fermented alcoholic beverage made with golden honey, bacterial culture or yeast, and water. This ancient honey wine found in Africa, Asia and Europe has a long lifeline dating approximately 4,000 years. Fast forward to the 21st century, and honey is not just a royal sweetener with great health properties. It’s an ingredient that makes one brand stand out from the rest. 

  Once touted as your grandmother’s therapeutic cure-all for staving off a cold or sore throat during winter months, as health becomes a primary concern for consumers, honey has become a coveted and cherished ingredient due to its undisputed benefits. As the negative impacts of refined sugar consumption become clear, the alcoholic beverage industry turns to alternatives like honey, which add a sweet touch while being much better for the body. 

Sipping Guilt-Free Cocktails  

  Since refined sugar is a frowned-upon ingredient, brands that do not pivot with the health-conscious consumer will find themselves left behind in a market that calls for change where curation, sourcing and production is concerned. Yes, having a few libations with friends during a funfilled cottage weekend is the norm, but ingredients matter. As more people take the time to read the label, what’s in a premixed cocktail will not be overlooked simply because it tastes good.  

  For individuals who see fitness as a lifestyle, finding alcoholic beverages that support this ethos is a top priority. Wellness websites often list low-calorie and reduced-sugar canned cocktails without artificial sweeteners or chemicals that can diminish a health-conscious nutrition plan. Most people look for caloric content first and then what ingredients are used to provide flavoring and added sweetness. This higher standard from consumers has brands leaning towards natural ingredients and moving away from artificial flavorings, sweeteners and additives.  

  A la carte specialized cocktails are now accessible at the consumer level. Access to simplified, clean versions created by top bartenders and mixologists can be found at your local liquor store or delivered to your doorstep. Feeling a little bit better about decisions where imbibing is con-cerned has gained strong support via social media initiatives and marketing campaigns by brands who aim to shake up the industry. Once the new kid on the block, premixed drinks made with honey, natural sweetener or real fruit are now taking center stage.  

  Honey-infused cocktails are the gateway to what is next on the horizon for “fun nutrition.” Although honey is a rockstar ingredient, it doesn’t lend itself to every cocktail due to its rich flavor profile. Unlike refined sugar or corn syrup, it is more than just sweet. Brands that plan to join this new wave will have to experiment with other sweet alternatives to hit the mark.  

Maple Syrup and Monk Fruit Are Making Things A Little Sweeter  

  It turns out maple syrup is just as good in a cocktail as it is on a warm, delicious stack of pancakes. You may have heard of or tried maple syrup-infused still and sparkling water. If you add a little gin, some lime and ice, it’s a drink worth singing about. (You can thank us later for this DIY cocktail.) There are numerous cocktails made to order with maple syrup, drinks you can make right at home. Beverage companies looking to pivot will most likely take a few of your favorites and turn them into simple, clean, ready-to-drink cocktails. For example, an Apple Sour is just as simple to make as the Bee’s Knees cocktail if you have Calvados, lemon juice and maple syrup. Another easy-to-make cocktail that marries well with this decadent sweetener is an Old Fashioned.  

  Monk fruit, also known as Luo Han Guo, a natural sweetener originating from Southeast Asia, is a new replacement for stevia in protein powders, meal replacement and energy drinks. It’s de-rived from dried monk fruits. Monk fruit extract is ideal for individuals on a low sugar or carbo-hydrate diet since it contains zero sugar or carbohydrates. It boasts antioxidant and anti-inflammatory properties. This ancient fruit, harvested and cultivated by monks in the 13th centu-ry and first used for traditional herbal medicine, can be found in beverages such as the Slightly Mighty, a low carb 95 calorie beer infused with monk fruit.   

Leveling Up – Health Conscious Imbibing  

  Whether it is honey, maple syrup or monk fruit, there are better options to sweeten alcoholic beverages. What will determine the success of a health-conscious beverage is for producers not simply to replace refined sugar but craft drinks that complement this alternative. Alternative sweeteners come with nuances that may either create the perfect blend or overpower other ingre-dients. Some people have described the aftertaste of Monk fruit as bitter, and honey is derived from many sources: manuka, wildflower, buckwheat and sourwood, to name a few. The flavor profile and depth of sweetness vary with each. The same can be said of maple syrup, which can have a rich, robust caramel or honey-like fruity taste.  

  These are not the only natural sweeteners that consumers will find in their canned cocktails. Agave nectar, molasses, coconut sugar and even dates will be infused into the next wave of clean canned alcoholic beverages. Date syrup is already shining bright as a deep and rich sugar re-placement in cocktails. Not only is this tropical fruit a great source of fiber, vitamins, minerals and antioxidants, but it also scores lower than honey and maple syrup on the glycemic index. 

  Some brands take it a step further and clearly label the ingredients on the front of the can so con-sumers won’t miss it. Although refined and simplified ingredients are making headway, it re-mains a niche market against headlining brands that hold a loyal consumer base despite un-healthy additives or sweeteners.  

  With that said, simplicity lends itself to cocktail making, allowing mixologists to move away from fancy frills or adding too much in favor of a little less. The best drink served doesn’t have to be the loudest in the room, but it certainly could use a little honey.   

Barrel-aging Beers & Spirits During a Global Pandemic

Cyndi
malt whiskey barrel

By: Becky Garrison

How did the events of this past year impact barrel-aging programs? Following are selected pro-files of those who manufacture barrel-aged products and the impact, if any, they experienced during 2020 regarding the production and marketing of their barrel-aged beers, bitters, ciders and spirits.

Copperworks Distilling Company, Seattle, Washington

  Copperworks Distilling Company’s philosophy is to showcase the flavor of specific malt strains from a specific farm of a specific growing season. They age and, in some cases, finish their whiskey in a variety of casks, both new and used, to create a bevy of whiskey flavors. By blend-ing a few casks, they can produce unique whiskeys for each release. They vary the cask parame-ters  – stave seasoning, toast, char, entry proof, warehouse conditions and years aging – and se-lect the barrels only when they reach the peak of deliciousness.

  According to co-founder Jason Parker, the challenges involved with this method of barrel-aging include investing in a product that can’t be sold for several years and not knowing what your ex-periments, plans and decisions will ultimately taste like for several years. They also lose between 5-7% per year through evaporation, widely known as the “angel’s share.”

  Copperworks sources all of their new barrels directly from cooperages. Before purchasing used barrels, they try to taste products that came from them. While sourcing barrels did not prove to be a challenge during Covid-19, Parker said there were challenges in staying socially distanced when dealing with deliveries and warehousing. “It made us slower, but we had nothing but time.”

  With breweries coming back online, Parker expects to have more opportunities to partner for barrel exchanges. “The flavor swaps are great!”

  During 2020, Copperworks produced more whiskey than in prior years. “With no tasting room customers, special events, classes, tours, competitions, conferences or other gatherings – all of which we miss terribly – and after making all the hand sanitizer we could, we simply focused exclusively on distilling, blending and bottling whiskey (and a few cask-finished gins).”

  Since they could not introduce themselves to new customers through bars, restaurants and their tasting room during Covid-19 shutdowns, they went online to introduce new releases via video blogs, virtual tours and tastings, direct emails and social media.

Ecliptic Brewing, Portland, Oregon

  Right after Ecliptic Brewing opened in Fall 2013, one of the first beers John Harris made was Orange Giant Barleywine, which went straight into barrels for a year. The beer debuted in 2014, and every year since, a new batch has been released.

According to Harris, barrel-aging is important to them. “We had a two-year drought where we could not lay down any barrels due to production demands. It has been great to get back to this again and get the creative process going more. We have many projects going right now!”

  In his estimation, adding the spirit of the wood barrel to the base beer is a real joy. “Seeing what the barrel does to the beer – whether it be a bourbon, rye, Sangiovese red wine, white wine – it’s all an experiment hoping for a good outcome. The downside is sometimes projects or individual barrels go south and need to be dumped.”

  Thankfully Covid-19 did not impact their barrel-aging program. Moving forward, they will con-tinue to use traditional spirit barrels but will be putting creative spins on the beer before releas-ing. “The market is looking for more than a bourbon-aged stout without any twists. 2021 will be fun!”

Deschutes Brewery, Bend, Oregon

  Deschutes Brewery’s barrel-aging program began in 2008 and currently consists of approximate-ly 800 barrels and six wood-aging vessels. These barrel-aged projects generally fall into one of two categories: beers aged in spirit barrels that are meant to highlight the spirit of choice, and mixed culture sour and wild beers that use neutral barrels as aging vessels.  This program fits in with their mission as a conduit to continually explore new expressions of beer using unique, high-quality ingredients.

  According to Ben Kehs, assistant Brewmaster and Barrel Master, Deschutes experienced some minor shipping delays and general uncertainty regarding freight times and costs during the pan-demic. “For wine barrel sourcing, we did find that some of our local suppliers were releasing fewer barrels from their programs as their sales were affected. The majority of volume for our barrel-aged products end up in a bottle instead of a keg, so we did not experience a big disruption with the shutdown of on-premise accounts, but the closure of our pubs made us look at expand-ing our direct-to-consumer business.”

Finnriver Farm & Cidery, Chimacum, Washington

  According to Andrew Byers, Head Cidermaker and co-owner, Finnriver Farm & Cidery’s barrel program allows them a pathway to a greater depth of expression, a treatise of tannins from fruit and wood and a place to bring it all together. “Like Finnriver, barrels are a place to weave the community fabric, a place to discuss origins – a place to reconnect people to the land that sus-tains them.”

  “To make phenomenal barreled cider, you need to start with phenomenal fruit, dynamic and healthy yeast and a vision of your finale,” Byers said. In his estimation, the micro-oxygenation of barrel time is the place to mellow harsh polyphenols and the opportunity to extract those pithy ellagic tannins from the oak.

  Finnriver seeks out barrels from regionally-based whiskey producers – historically High West, Woodinville Whiskey and now Bainbridge Organic Distilling – and purchases a small number of fresh whiskey barrels each year. Occasionally, neighbors will reach out with neutral wine barrels.

  Among the ongoing challenges they face is finding space to store the barrels and the time in-volved in monitoring their barrels. During the pandemic, they could not give customers draft pours. However, this lack of draft sales led to an increase in bottling and longer barrel-aging, as well as an increase in their club memberships.

Liberty Ciderworks, Spokane, Washington

  Rick Hastings, Liberty Ciderworks’ owner and cidermaker, pointed to the need to barrel-age ci-ders when using tannic, cider-specific varietals. “Most of the time, there’s a real benefit in allow-ing the type of micro-oxygenation barrels offer to occur versus aging in a stainless tank.”

  They use wheat whiskey, gin and bourbon barrels, mostly from Dry Fly Distillery, along with red wine barrels to extract flavors that compliment different apple varietals. They also use barrels as neutral containers.

  During Covid-19, their cider club and online sales grew. In particular, they found a heightened demand for their pommeau and have tripled production on that barrel-aged product. In a post-Covid world, Hastings hopes their online sales, which have given them access to global markets, will continue. “For us, barrels are an essential part of making what we produce, and if we’re able to grow connections with quality-minded consumers through technology, our barrel program will keep growing too,” he said.

pFriem Family Brewers, Hood River, Oregon

  The ethos of pFriem Family Brewer’s barrel-aged program is emblematic of their overall brew-ing style. Josh pFriem, Brewmaster and co-founder, said, “We take a historical approach and look at it through a modern, innovative and pFriem lens.”

  For their funky and mix-culture beers, they search out high-quality, primarily French, oak wine barrels, while they also work with a wide range of producers for their distiller beers.

  The biggest thing that impacted pFriem’s barrel-aged program during the pandemic was their inability to sell their beer on draft. Also, pre-pandemic, they were about to open their new barrel-aged facility in Cascade Locks, Oregon. Plans are still in place, and once opened, this space will enable the brewery to have separate areas for their mixed culture and clean spirit barrel-aged beers and a unique place for people to gather.

The Bitter Housewife, Portland, Oregon

  While they don’t have a formal barrel-aging program, The Bitter Housewife’s collaboration with Bull Run Distillery allows them to explore how barrel-aging changes bitters. As Genevieve Brazelton, co-Founder and Chief Marketing Officer, said, “The result was quite tasty, and in-stead of being a one-off product, it’s now part of our stable of bitters.”

  The product demand is high enough to need more than a few barrels a year, so they currently source bourbon or whiskey barrels from four Portland area distilleries. It became more difficult to obtain barrels during the past year, though Brazelton is not sure this delay was due to Covid-19.

Wanderback Whiskey Company, Hood River, Oregon

  Wanderback Whiskey Company’s barrel-aged program includes new oak, aged naturally for at least two years and heated by coopers to create a heavily toasted, lightly charred inner surface. They also utilize previously used, yet still flavorful, barrels and previously used “neutral” casks with very little flavor remaining in the wood.

  According to co-owner Sasha Muir, the challenges of barrel-aging include casks that leak, wood that can vary in its flavor profile, variations in how the cooper heats the wood, the environment the barrels rest in and surrounding odors in the area of the casks.

  Wanderback Whiskey sources its barrels from several brokers around the country. As coopers were more than happy to provide barrels to them during Covid, they did not notice any signifi-cant changes over the last year. “Our program will likely remain the same once Covid has passed,” Muir said.

Westland Distillery, Seattle, Washington

  In Master Blender Shane Armstrong’s estimation, the arc of tradition, innovation and locality that guides Westland Distillery is reflected in their cask program, which includes the Scotch whisky stalwarts of ex-bourbon and ex-sherry and the new American oak familiar to the Bourbon industry. Their new oak casks are air-dried for a minimum of 18 months. For their Garry Oak casks, found exclusively in the Pacific Northwest, air drying time is a minimum of three years.

  “Our locality is reflected both in growing region and by relationships with local brewers, wine-makers, and cidermakers,” said Armstrong.

  For distillery manager Tyler Pederson, the challenges of producing barrel-aged spirits are that it’s expensive, time-consuming and logistically complex. He does not believe the pandemic had a heavy impact on the cooperage industry.

  “Our availability of new and used casks remains steady and should for years to come. We will also continue to grow and develop our partnerships across our region, sourcing casks from winemakers as well as from breweries through the Cask Exchange program,” Pederson said.

  When sourcing casks, Westland considers the provenance of the cask, the quality of the oak, the type of spirit that will be maturing and the length of time anticipated. In the case of re-used bar-rels, they also consider the quality of its previous contents and how long it matured the spirit, wine or beer. They also note the distance each barrel traveled when factoring the sustainability of their cask program.

Westward Whiskey, Seattle, Washington

  According to Christian Krogstad, Westward Whiskey’s founder and Master Distiller, they’ve reimagined single malt. “That spirit of creativity is paramount to everything that we do. For us, that means playing with different casks.”

  The majority of their new American oak lightly-charred barrels come from Kelvin Cooperage. They also play around with different wine and beer finishes using casks obtained from their brewing and winemaking friends throughout the Northwest. While their tasting room took a hit during Covid, once direct shipping was available throughout Oregon, they were able to sell some of their smaller Oregon- and distillery-only projects.

Black Bourbon Society

Cyndi
customers bourbon taste test

By: Nan McCreary

In an age when multiculturism is redefining America, it has become clear to many in the alcohol industry that, while African Americans are one of the leading consumers of premium liquors, distillers are late to the party when it comes to marketing to this demographic. And it costs them a sizable chunk of what researchers, such as the Nielson Company, say is the $1.2 trillion buying power of Black American consumers.

  One person who has observed this is entrepreneur Samara Davis, who, in 2016, founded the Black Bourbon Society to bridge the gap between the spirits industry and African American bourbon enthusiasts. 

  “At the time, I was producing some events with an agency in San Francisco and realized that a lot of marketing for events, especially in the spirits industry, were not necessarily catering to consumers of color,” Davis told Beverage Master Magazine.

  “I decided to create a group that represented a diverse audience and shows the brands what a diverse audience looked like. My idea was to produce events for this audience in partnership with the brands so both would benefit.”

  Today, after five short years, BBS has over 22,000 members worldwide who share their love of bourbon through social media platforms, brand-partnered events and exclusive excursions to distilleries.

  For Davis, bourbon was the natural choice for a connection with the spirits trade. “That’s what I was drinking at the time,” she said. “I love the bourbon industry. It’s so unique. It’s ‘America’s native spirit.’ It’s what we’re known for.” 

  To Davis, the logical way to make that connection was social media. “I was producing bourbon-related events in Oakland and building a following through email, and then I had a chance to move to Atlanta. I developed a new following here, so instead of doing double duty in the two cities, I set up a Facebook page to connect everyone.” 

  According to Davis, the page exploded. Friends invited friends, and their friends invited their friends. Today, the page boasts a dynamic membership that shares weekly online tastings, happy hours, educational seminars and a growing community of friendships.

  One key to the success of BBS is the partnership with bourbon distillers that Davis has created to bring the two groups together. “By working with brands, we provide genuine connections for them to engage with Black consumers and, at the same time, cultivate and educate our community,” she said.

  In the past, BBS has partnered with brands including Maker’s Mark, Four Roses, Heaven Hill and Jim Beam, to name a few. Brands actively participate with BBS to plan events, send brand reps or multicultural experts to cities for local programs and, in the case of national events, provide people from national leadership to help create exclusive programs. “We work hand in hand to cultivate audiences so they can experience the brand’s portfolio and expression of their products in a unique way,” Davis said.

  Recently, the BBS held a Valentine’s Day pairing dinner at the Atlanta Intercontinental Hotel in cooperation with Woodford Reserve to feature the distillery’s Double Oaked Bourbon. The evening, the BBS’s first in-person event since the pandemic, was fashioned as a “date night” featuring a five-course pairing dinner, with each couple having their own table and even a cocktail kit where attendees could create their own concoction. “This was just one of the many examples of events we’ve had,” Davis said. “It was really well-received.”

  BBS offers a premium membership that includes access to enriched content on the Facebook page, discounts on events and trips and an invitation to the BBS signature event, the annual Bourbon Boule Labor Day weekend gathering in New Orleans. Membership is not limited to African Americans: It is open to all bourbon lovers who actively and enthusiastically support the cause of improving diversity within the spirits industry. BBS recruits volunteer brand ambassadors in select cities to help with networking events in the local market and engage members on social media. With Covid-19 restrictions easing, Davis anticipates that BBS will be hosting more live events, always following recommended safety protocols.

  “We have to be smart about it,” Davis told Beverage Master Magazine. “We can’t do everything we used to do five years ago. We have to keep it safe, which makes it more challenging, but I’m so happy to see some degree of normalcy returning.”

  Besides connecting Black bourbon consumers with spirits producers, BBS has created a nonprofit, Diversity Distilled, to help promote diversity and inclusion policies within corporations across the spirits industry. “Companies are very eager to work toward diversity,” Davis said. “They just don’t know how to go about it.”

  Diversity Distilled assists brands in recruiting and retaining a diverse workforce and creating inroads for employees to advance to leadership levels within the company. “This is where real change happens,” Davis said. “You have to change the corporate culture and mission.” 

  With her marketing skills as well as her contacts and knowledge of the spirits industry, Davis is a crucial player in fulfilling Diversity Distilled’s objectives, offering consulting, job placement assistance, training workshops, public speaking, and industry research.

  This year, to support Diversity Distilled, BBS created #TheBlackManhattan Project, a month-long hashtag campaign to raise awareness of Diversity Distilled and its objectives. The campaign, spotlighting the Black Manhattan, was launched during February for Black History Month in partnership with Mitcher’s Distillery and Branca USA, who committed $20,000 to the Diversity Distilled job placement program.

  The Black Manhattan Project challenged members to make Manhattans or variations with Mitcher’s rye or bourbon and Branca amaro products, which, as Davis said, “was a marriage of two brands to make the perfect cocktail.” The event featured a professional bartending competition highlighting African American bartenders, a series of virtual masterclasses and a virtual tour of the Michter’s Distillery. Winners of the bartender competition received cash prizes. BBS members also had an opportunity to make their own renditions of a Manhattan and show off their DIY cocktail skills during the BBS-tenders Showcase. The rounds of the competition are available on YouTube via the BBS Facebook page.

  To Davis, BBS is a win-win for everyone involved. “Brands have the opportunity to reach out to an untapped audience and are learning how to appropriately connect with consumers of color in a genuine manner without pandering,” she said. “At the same time, consumers are receiving one-on-one attention and one-on-one experiences that enable them to learn, love and develop loyalty in a way that resonates more deeply.”

  As Davis looks to the future, she hopes to expand her community of African American bourbon consumers and reach them through more online conversations with master distillers, distillery owners and brand ambassadors who will tell their stories and offer tastings. Regular features like Friday Happy Hours, Teachable Tidbits and Whisky Weekly have been big draws on the BBS Facebook page during the pandemic. These events continually attract hundreds of consumers who want to further develop their appreciation of bourbon and share fellowship with others. The biggest challenge, Davis said, is keeping up with the demand for new events and finding new and creative ways to push brand messaging so that one doesn’t sound just like the other. Davis, along with her husband and business partner, Armond Davis, and a small cadre of human relations personnel, is also going into “full action” with Diversity Distilled. 

  “We had a serious racial reckoning last year,” Davis told Beverage Master Magazine, “and the brands are feeling very pressed to get this right. They are incredibly open to what I’m saying to help them become more inclusive.”

  While Davis pursues her goals, she is focusing her work at a grassroots level. “Grassroots — it’s the story of my life,” she said. “Grassroots growth is organic; it happens slowly.  But it’s more genuine, and people are more invested.”

  And spirits — be it whiskey or wine or beer — will always have an invested audience. “Every industry has diversity issues,” Davis said, “but the spirits industry cares. It’s in your face. It’s colorful as a product; it’s engaging. With bourbon, it’s not who makes the best, but who you had it with. That’s what makes that bottle your favorite.”

  For Samara Davis and the Black Bourbon Society, “America’s Native Spirit” is, indeed, a universal language that is championing diversity and inclusivity in the spirits’ world.

For more information on Black Bourbon Society, visit www.blackbourbonsociety.com

Startup Distilleries: Advance Planning and Expert Guidance Make for a Smooth Ride

Cyndi
upper deck of a distillery facility

By: Cheryl Gray

Building out a new distillery evokes the same excitement as driving a brand-new car. Think gleaming exterior, masterful engineering, unique design and an owner’s manual – the latter being a solid strategic plan. These are the pistons of a powerful engine for distillery startups moving toward the on-ramp of the spirits industry.

VITOK Engineers

There are experts whose business it is to prevent distillery startups from stalling. VITOK Engineers is one. Headquartered in Louisville, Kentucky, VITOK boasts more than 400 completed distillery projects across the globe, both new and refurbished.

Founded in 1967, VITOK combines the expertise of about 40 multi-disciplined engineers and designers. CJ Archer is Vice President of Marketing and is also a credentialed engineer certified to investigate fires and explosions. Archer says that startup distilleries can avoid surprises – and hits to their bank account – with careful planning.

“The first consideration in starting a distillery project is to determine the products you can sell, how to sell them and how much you can sell. How will you set your product apart from the crowd? Will you be selling purely onsite in your gift shop, selling regionally, nationally, internationally? This step usually requires some expertise from someone who has knowledge of distribution and marketing,” Archer says.

“Second, you’ll need to establish a business model. A distillery project generally requires very deep pockets. The design phase could last as much as a year, construction two years, and then maturation time for whiskeys can take several more years. How will you provide both construction and operating capital until you’re in the black? Some startups choose to distill white spirits initially to create an income stream. Others choose to purchase aged whiskeys and package them under their label. One can also distill products for others at bulk rates. Regardless, the business plan is your road map to financial success, but it has to be based on solid data.”

A good business plan won’t cut corners on reliable engineering and design, Archer says. “One critical feature of the business plan is the to determine the project capital costs. For this step, you’ll need an experienced process engineer, like VITOK. If the distillery is desired to attract tourists, you will also need a good architect.

“If so, both should be hired simultaneously, as they’ll need to work together to combine the most efficient operation with the desired visitor features. Experience allows the process engineer to quickly and accurately estimate the costs for distillation equipment, installation, piping, electrical and controls. Likewise, an experienced architect can estimate the building costs, including construction, HVAC, grounds/landscaping, fire safety, etc. Thus, the more experience with your project team, the less cost and more accuracy you’ll receive in your capital cost estimate. Once your costs are known, then it’s time to secure funding.”

Archer stresses that any project budget must include a line item for contingencies. “One important piece of advice from my two decades in this industry – never underestimate your budget contingency. Whenever you put a shovel into the ground, you never know what you’ll dig up. At project initiation, there are many unknowns, and these should be considered in the budget.”

He adds that startup distilleries cannot ignore safety costs. “Beverage distillation is an industrial process. As such, it has hazards that must be considered. Grain dust is explosive, and alcohol is flammable. There is also steam, compressed air, cleaning chemicals and OSHA considerations. With a good, experienced process engineer, the owner doesn’t have to worry about these items. The process engineer ensures that there are no surprises. Similarly, a good architect will design the facility to be both interesting and safe for visitors and distillery personnel alike.

“Another often overlooked factor is the need for quality project management. Your project will need a champion, and the best champions are certified by the Project Management Institute as Project Management Professionals.”

A well-rounded team includes mechanical, electrical and plumbing (MEP) engineers to design the building systems. “You may also want specialists to design event spaces, artistic elements, or unique features,” says Archer. “The design phase is a very collaborative effort between the owner, architect and process engineer, so make sure that you’re comfortable with the team you choose. There are many who claim distillery experience, few who truly have it.”

Symbiont Science, Engineering and
Construction, Inc.

SYMBIONT SCIENCE, ENGINEERING AND CONSTRUCTION, INC., helps both start-up and high-capacity distilleries across North America and the Caribbean. Headquartered in Milwaukee, Wisconsin, the company is celebrating its fourth decade as a leading full-service engineering, design-build, and construction firm. SYMBIONT’s team and their innovative engineering technologies for the spirits and beverage industry help distilleries achieve their environmental and sustainability goals. They prepare start-ups for potential expansion and scalability.

SYMBIONT tends to work with growing operations and larger facilities that typically have a bottleneck: waste stream pitfalls, planning, and other concerns that are necessary but not in the distillery’s realm of expertise. SYMBIONT provides a diverse team of engineering experts from virtually all fields to address those concerns. Start-up distilleries can benefit from SYMBIONT’S guidance with a broad range of services, such as facility planning, construction and fabrication, regulatory requirements, water conservation/reuse/reduction, waste byproduct management, waste-to-energy alternatives, utilities engineering for equipment integration and process design and controls systems.

SYMBIONT started working with distilleries due to the firm’s experience with very-unique, high-strength waste services as a qualified engineering consulting firm. High strength waste is a challenge throughout the spirits and beverage industry.

Joe Kolodzinski, Director, and Jeff VanVoorhis, Vice President, for SYMBIONT help distillery start-ups and other beverage manufacturers steer clear of expensive mistakes by guiding them to focus in on the big picture: long-term growth.

Many start-ups, Kolodzinski says, do not always consider the impact of non-equipment aspects to the bottom line. This includes a checklist involving environmental issues, space constraints, utility capacity as well as potential utility and building modifications. Kolodzinski says that with a little foresight, start-ups can avoid many missteps.

“A major misstep,” he says, “is in facility planning: either planning for a new facility or an addition to an existing facility. We understand the start-up process intimately and can help you identify the utilities you need. As a full-service engineering and construction firm, SYMBIONT works closely with you to take a project from concept to production and advises you on how decisions made at the front end of the project can have a significant impact on your facility’s operations.”

“Are you selecting your site based on distribution and foot traffic, or are you looking at available utilities? We have seen issues where the city in which the client was planning to put their plant did not have an infrastructure of sufficient size and capacity to handle their waste stream. This results in lots of costs upgrading city sewer lines and a low allowable limit of waste stream constituents. Find out if you are in a location that has a municipal treatment plant; understand the location of the site and whether the infrastructure is already in place or there would be costs associated with it. Sure, you need a certain amount of acreage, but you really need to understand all of the true costs.”

As raw ingredients enter the facility and go through the process from milling and cooking through fermenting and distillation, waste byproducts are a result. SYMBIONT knows how to address the challenges waste byproducts and stillage present. During the conceptual phases of a project, SYMBIONT evaluates site and location-specific alternatives to provide an optimized solution to handling waste byproducts.

“Not knowing how to handle waste byproducts and wastewater,” notes VanVoorhis, “is literally like pouring money down the drain.” He continues, “What are you going to do with them? Do the municipal utilities have capacity to accept your waste byproducts and wastewater? In some cases, they do not, which means you have to truck waste and that’s a significant, often unanticipated cost. Plan for your distillery’s wastewater/water management. Understand what’s required, the costs and the alternatives. Look at everything upfront and understand the big picture. We help you do this. We know common, and not-so-common mistakes, and advise you on how to avoid them. If your goals are set at zero waste, you can be a leader in water use. We’ve done work for facilities to go to zero liquid discharge (ZLD) and can efficiently develop that pathway for you.”

Additionally, having worked across North America and the Caribbean, SYMBIONT professionals understand and can explain how codes and regulations vary from location to location. Their compliance experts get involved during the planning stages to provide distilleries with an understanding of the local regulatory and compliance agencies that will govern the project. Kolodzinski says, “Our clients know early on what may drive design decisions and the related costs. SYMBIONT’S regulatory experts help you understand the applicable code requirements based on site and what agencies to work with for local regulatory and compliance agencies.”

From a destination standpoint, the location of the distillery may also be such that there are limitations in local qualified contractors to support the specialized installation needs. Kolodzinski explains, “Project costs will be impacted if a higher level of engineering support is required to oversee the installation and verify installation aligns with the design. Additionally, if qualified contractors are coming from outside the local area, the installation costs may increase due to additional travel and living costs.

When it comes to implementation of the project, start-up distilleries should look at the availability of qualified contractors in their locations. A higher level of oversight from the project engineering team may be needed if the contractors available do not have experience installing distillery systems.”

SYMBIONT has construction capabilities and construction leaders who have worked nationwide, in Canada, and in the Caribbean. They can assemble a pool of qualified contractors with whom the firm has experience. Contractors you can trust to provide the installation quality your project requires and deserves.

Müller Pot Stills

Among the most important expenses of a startup distillery is, of course, the still. Choosing the right one is about research and the reliability of information from someone who knows the industry.

Few know more about beginning a startup distillery than Frank Deiter, a master distiller who founded Okanagan Spirit in 2004, which is among the first craft distilleries established in British Columbia, Canada. These days, Deiter is a consultant for Müller Pot Stills and represents the company in North America.

Müller Pot Stills has clients spread across six continents in 51 countries. In business since 1929 with its manufacturing headquarters in Germany, the fourth-generation, family-owned company creates custom-made stills. Many consider the stills to be engineering marvels, formed by a combination of traditional craftsmanship and state-of-the-art technology. One thing that hasn’t changed is the company’s practice of fashioning stills using hammered copper. Deiter explains why this process distinguishes Müller Pot Stills from its competitors.

“The hammering of the copper increases the hardness of the copper; thus, the catalytic properties of the copper stay active way longer. Thus it will render nice smooth distilled products for a longer period of time between cleaning cycles.”

The stills feature patented design elements, including unique, advanced column technology. That, combined with a well-recognized aroma hat, distinguishes the brand from its competitors. The workmanship, Deiter says, is like no other.

“If it comes to distilling equipment, I want to sell only the best. And, there is no equivalent production facility to be found that is as good or better than the equipment coming from Müller in Germany.”

Aside from acquiring equipment and a physical plant, startup distilleries need legal advice to help navigate through numerous regulations, permits and other government requirements. There are state regulations and federal agencies to consider, including the Food and Drug Administration and Occupational Health and Safety Administration. CJ Archer may have said it best: “You cannot put a label on a bottle until the TTB has given its blessing.”