This Wednesday 2pm ET, please join me and Bud Dunn from VxP as we explore the wide world of Artificial Intelligence and how beer wholesalers can use this new tool to strengthen your sales team.
Tag: Scheduled
The State of Beer: Economic Trends Every Wholesaler Needs to Know
In today’s podcast we dig into the “state of beer” with economist Lester Jones, separating structural shifts from cyclical noise and outlining a practical playbook to drive sales growth.
From broken pricing elasticity to on-premise strategy and demographics, we share data and specific moves.
If you love graphs, charts and spreadsheets (as I do), download Lester’s Beer Industry Update presentation deck.
Key Topics:
• industry volumes down and dollars soft
• structural vs cyclical drivers shaping demand
• beer purchasers’ index sentiment and signals
• pricing power fading and elasticity reset needed
• on-premise momentum, draft advantages, happy hour value
• occasion-led strategy with low and no alcohol
• demographics by life stage, not generations
• policy confusion on tariffs and taxation
• action playbook for wholesalers and brewers
Resources:
- Join the October 23rd webinar with FinTech and NBWA – Register Here
- Get the FREE beer business finance newsletter – financial intel delivered straight to your inbox
